In 1989, Reebok introduced the iconic Pump Technology, offering the public a new innovative style of high top shoes that really grabbed the public’s attention. People were intrigued by the high cut design and  the “Pump Up and Air Out” release system, but many of the consumers couldn’t handle the huffy $200 price tag. In a last ditch effort to boost sales, the brand released a series of commercials  featuring  famous athletes, such as Dominique Wilkins, taking direct shots at their top competitor at that time, Nike. The ad campaign didn’t help Reebok initially but it the long run it helped shape them into the successful brand they are today.

However, in honor of the 20th anniversary of  The Pump technology, Reebok will be releasing a Pump20 Collection of retro sneakers. The first model to hit the market is the classic black/white colorway which features the same detailing of the original but with new and improved materials. The shoe is slated to drop during November and quantities are expected to be limited. Click here to see detailed pictures and watch the one of the original commercials from 1989.

via CT