Mos Def has been sponsoring street wear/ watch company Nixon for some time now. Here he is in his latest Nixon campaign which is pushing the new Nixon 51-30 watch available now at Karmaloop. The Nixon team is primarily made up of skate/surf/snowboarders so Mos’ involvement definitely is a way for them to enter the crossover skater/hip-hop market. Receive 20% off Nixon Watches at Karmaloop.com using the RepCode: RY16706 at Checkout. Via WH.