“Alex Nash customises shoes on a different level to most customisers. Using a combination of appliqué, trinkets, logos, paint and re-stitching, Alex transforms the everyday sneaker into something unique and special.”

Alex Nash gives us an up-close look at his process in customizing the classic Air Jordan IV (4). Alex takes his time and effort focusing on the smallest of details while give this sneakers a slight upgrade. This design was recently featured in the V&A Museum in London and this video was presented during their Fashion V Sport Exhibition.