Converse announced today a long-term, strategic partnership with professional basketball star Elton Brand to create signature performance basketball footwear available exclusively at JCPenney locations nationwide. The shoe features a sleek midfoot strap for lockdown, with a ventilated upper to enhance breathability and a molded sockliner to provide comfort. The shoe is constructed of durable leathers to sustain the wear from Brand’s gritty style of play. Brand’s “EB” logo, which features his initials and the letter “D” that pays homage to his mother Daisy and his Dunbar eights neighborhood near Peekskill, NY, is embossed on the midfoot strap. Converse’s Elton Brand line will launch with the EB1, a signature performance basketball shoe Brand will debut for the 2008-09 basketball season. The EB1 will retail for $65 and is available exclusively at JCPenney on Nov. 1, 2008. The shoe will roll out in additional colorways through Spring 2009. Saturday 8th, 2008 Elton Brand gave away the Converse EB1 to over 300 kids in attendance at the inaugural Converse Philly Run at Girard College. Click HERE to buy the sneaker at JCPenny. See detailed pictures after the jump.





























