Less than a week ago, the world was introduced to the next chapter of the Jordan Brand legacy, the Air Jordan 2009.  Controversy over the sneaker’s unique design and innovative concept is still being debated. However, it seems Jordan Brand has much more in store for us than just the Air Jordan 2009.

It appears there’s a Jordan Brand promotional film in the works. The film is still in it’s developmental stages, so only a little information has been released. The film is said be titled as “Extraordinary Abilities” and a set of teaser clips, like the one listed after the jump, will release throughout the year to build anticipation for upcoming Jordan products. Each teaser will tie in with new Jordan releases & the film as a form of viral media marketing.

As you can already tell,  the first video features the Air Jordan 2009 and includes some epic special effects (Watch in HD). For now this is all the information we have gathered, but we’ll defiantly post more as we receive the information. Remember where you heard it first!!

Read the rest of this entry »

Yesterday, January 8th, 2009, Michael Jordan unveiled to the masses the highly scrutinized Air Jordan 2009 (2K9). Up until now rumors circled that the Jordan legacy  would come to a stretching halt with the release of the Air Jordan XX3 (23), but now that the Air Jordan 2009 is set to launch in February, it seems MJ and his signature shoe line are here to stay.

Designed by fellow Chicagoan Jason Mayden, the Air Jordan 2009 gives a fresh new look to the Jordan Brand franchise by providing a sophisticated style and innovative Articulated Propulsion Technology (APT). The bottom portion features an elegant blown-glass concept that requires a procedure that makes each pair one of a kind. Equipped with the same carbon fiber prosthetic materials used by Paralympians like April Holmes of the Team Jordan, this sneaker offers the wearer the ability to gain that explosive forward movement that every player needs in the game.

Other details include, stain pleats, smooth white panache leather, an extra high heel-cut for increased awareness of foot placement, and diamond shaped holograms on the sides. In addition, phrases taken directly from the Michael Jordan statue in front of the United Center are imprinted along the heels; “Greatest there ever was” & “Greatest there ever will be.”

The Air Jordan 2009 (2K9) officially releases on February 14th for a retail price of $190, but a limited version drops this month on January 31st for $230. See detailed pictures and a video interview of Jason Mayden & Michael Jordan.

Read the rest of this entry »